Ep. 50 – Why You Need to Build Topical Authority and Pillar Post Pages for Your Blog

Learn why building topical authority and pillar content is crucial for your website’s success. Discover how these strategies can improve your search engine rankings and attract more organic traffic. Start implementing these techniques today to establish your website as an authoritative source in your industry.

Listen to “Episode 50 – Why You Need to Build Topical Authority And Pillar Post Pages for Your Blog” on Spreaker.

Welcome to another episode of The Blogging Mindset Podcast, the podcast where I simplify the world of blogging, content marketing, and all things related to growing your online presence.

And today we have an exciting and important topic to discuss:

Why You Need to Build Topical Authority and Pillar Post Pages for Your Blog.

But before we dive in, if you’re new here, don’t forget to hit that subscribe button so you never miss an episode. Now, let’s get started.

Understanding the Basics

To kick things off, let’s clarify what exactly topical authority and pillar post pages are and why they matter for your blog’s success.

Think of topical authority as your expertise and authority on a particular subject or niche. When you’re seen as an authority, readers, and search engines are more likely to trust your content.

Pillar post pages, on the other hand, serve as the foundation of your content strategy. These are comprehensive, in-depth articles that cover the core topics within your niche.

They provide a roadmap for your readers and search engines, making it easy to navigate your blog effectively.

The Benefits of Topical Authority

So, why is building topical authority important? For starters, it boosts your credibility.

When people trust your expertise, they’re more likely to engage with your content, share it with others, and come back for more. This can lead to a loyal and growing readership.

Topical authority also helps you rank higher in search engine results. Google and other search engines love to recommend authoritative sources. So, if you want your blog to appear at the top of search results, focusing on building topical authority is crucial.

The Power of Pillar Post Pages

Now, let’s break down the power of pillar post pages.

These long-form, comprehensive articles are your simple, secret weapon for dominating your niche. They not only showcase your expertise but also keep readers engaged and on your site for longer periods.

Also, pillar post pages act as magnets for backlinks. Other bloggers and websites are more likely to link to high-quality, comprehensive resources. This not only drives traffic to your site but also strengthens your authority in your niche.

And if you’re looking for some examples of link-worthy pillar post pages, a content marketing study by Backlinko found that “Why” posts and “What” posts get more links than other blog post types.

Building Your Strategy

So, how can you start building topical authority and creating pillar post pages for your blog? Well, it’s a multi-step process. 

First, you need to identify your niche and the core topics within it. Understand what your audience is looking for and what questions they have.

Next, create a content plan that includes both pillar post pages and supporting articles. Pillar post pages should cover the most critical topics in-depth while supporting articles provide additional information and insights.

By the way, I’ll talk more about creating your pillar post content plan in next week’s episode.

Consistency and Patience

Now, keep in mind, that building topical authority and creating pillar post pages is not an overnight endeavor. It requires consistency and patience. Keep producing high-quality content and updating your pillar post pages as needed.

Don’t forget the power of promoting your content through social media, email marketing, and other channels. Engage with your audience and encourage them to share your valuable resources.


In conclusion, building topical authority and creating pillar post pages are essential strategies to establish yourself as an expert in your niche and drive organic traffic to your blog, especially in today’s competitive blogging landscape.

By consistently producing high-quality content and providing value to your readers, you’ll see your authority and influence grow over time.

Make sure you subscribe to the Blogging Mindset Podcast so you don’t miss out on next week’s episode, where I dive deep into how to create your pillar post content strategy.

That’s it for today!

 I hope you found this information valuable and inspiring for your blogging journey.

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Until next time, happy blogging!

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