Ep. 40 – Micro Niche Website Case Study 1

Blogging Mindset Podcast Episode 41:
How to Create A Micro Niche Blog

Listen to “Episode 40 – Micro Niche Blog Case Study: Michael Essek | Website Wednesday” on Spreaker.

Welcome back to the Blogging Mindset Podcast!

Today, it’s Website Wednesday, where I look at a website and talk about what we can learn from it. And I’m going to be talking about a website that is kind of in a micro niche, and that website is Michaelessek.com.

And the reason I want to highlight Michael’s website is because he ranks for some incredibly valuable keywords, yet he only has 41 blog posts on his website.

So, let’s see what makes Michael’s website so special.

Who is Michael Essek?

To quote Michael’s about section, it says:

“I help artists and designers come up with winning T-Shirt ideas and turn them into designs that sell.

I also review Print on Demand Companies & Sites – providing tutorials and guides to help you sell more Merch and increase profits.

If you’re looking for practical advice that will supercharge your ideas, boost sales and help you grow a sustainable business from your art – subscribe to my free email newsletter today.”

That is an incredible “About” section. It’s short, describes the exact audience that Michael is writing to, and it has a single call-to-action at the end of it.

His Hero Section

Now, let’s look at Michael Essek’s hero section.

The hero section has very clear copywriting, reading “Free weekly tips to supercharge your sales!”. After that, it has a very clear call to action, which is to join his newsletter.

The newsletter CTA is backed up by social proof, quoting Redbubble, a very popular print on demand website.

His Blog Posts

Now let’s look at the structure of one of his top blog posts, titled: “11 Best Print On Demand Companies & Sites“.

If you take a look at this post, you’ll see that it is extremely in-depth. Michael obviously knows what he’s talking about, he shows lots of examples of EEAT, and each section of the blog post could be a blog post of its own.

At the top of the blog post, he has 8 single-paragraph summaries of the top 4 print on demand platforms and the top 4 print on demand websites. Under each summary is an affiliate link to take you to the website, and another link to jump to the section in the blog post reviewing the particular print-on-demand platform.

And as you jump to each section of this incredible pillar blog post, you’ll see complete reviews for each platform, with lots of images, internal links, affiliate links for platforms that integrate with the print-on-demand sites, and helpful external links.

Why it’s a micro niche website

The reason I call Michaelessek.com a micro niche website it’s because its primary focus is on print-on-demand platforms and how to get the most value out of them.

If you look at other websites talking about print on demand, such as Shopify, Blogging Wizard, Oberlo, and Website Builder Expert, you can see that they cover a wide variety of marketing and e-commerce content, unlike Michael’s website, which focuses on in-depth print-on-demand website reviews and supercharging your print-on-demand sales!

This makes it a premier, one-stop-shop and learning resource for print-on-demand enthusiasts.

So, what are the key takeaways from Michaelessek.com?

  1. Create a Skyscraper pillar post for your blog, and go all-in on covering everything about that topic. From there, create lots of blog posts related to that one single pillar post, and internally link to those blog posts from your skyscraper pillar.
  2. Have one clear call to action on your homepage. Use social proof, and use short, engaging copywriting.
  3. You become an authority by niching down, rather than making broad content.

Conclusion: Micro Niche Website Case Study 1

That’s it for today’s episode of “The Blogging Mindset Podcast!” I hope you found this micro niche website case study inspiring and helpful.

Learn from it, and remember that authority in the modern blogging world is easiest to pave by niching down.

If you enjoyed this episode, don’t forget to subscribe, leave a review, and share it with fellow bloggers.

Thanks for being awesome, and until next time, keep blogging!

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